Job Description

A growing, nationally recognized brand is seeking a strategic and hands-on Digital Marketing Manager to lead and execute performance-driven marketing initiatives across their channels onsite in New Jersey. About the Role As the Digital Marketing Manager, you will own the development and execution of the annual marketing calendar and lead digital campaigns across paid media, CRM, and lifecycle channels. You’ll collaborate cross-functionally and manage agency partners to ensure brand consistency, campaign effectiveness, and measurable growth. Key Responsibilities Marketing Calendar Ownership : Build and manage the annual integrated marketing calendar across digital, in-store, and franchise channels. Performance Marketing : Lead paid media strategy with a strong focus on paid search (Google Ads) and paid social (Meta, TikTok), managing six-figure budgets and optimizing for ROI. CRM & Lifecycle Marketing : Oversee email, SMS, and app notification strategies with a focus on segmentation, personalization, and conversion. Campaign Reporting : Monitor KPIs and deliver actionable insights to leadership to inform strategy and improve performance. Agency Management : Manage external agency partners, ensuring accountability, performance, and alignment with brand goals. Preference for candidates with prior agency experience. Qualifications 5–8 years of experience in digital or integrated marketing, preferably within consumer-facing industries such as CPG, retail, hospitality, or franchise. Proven success in managing paid media campaigns and CRM programs. Strong analytical skills and experience with marketing performance tools and KPIs. Experience managing agency relationships and working in fast-paced, client-facing environments. Excellent communication and project management skills. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Consumer Services Referrals increase your chances of interviewing at Confidential Company by 2x Get notified about new Digital Marketing Manager jobs in Berkeley Heights, NJ . New York, NY $138,500 - $200,800 1 week ago New York, NY $160,000 - $175,000 4 days ago Director of Brand Marketing - Color & Conservation New York, NY $165,000 - $180,000 4 days ago Director, Global Head of Brand Marketing - Facebook New York, NY $227,000 - $296,000 2 weeks ago New York, NY $120,000 - $140,000 1 week ago New York, NY $170,000 - $190,000 2 weeks ago New York, NY $136,416 - $182,736 1 week ago Director/Manager, Brand Marketing and Communications Sr. Content Marketing Manager, US SMB Events, Amazon Ads New York, NY $127,100 - $210,300 3 days ago New York, NY $150,000 - $175,000 1 month ago New York City Metropolitan Area 2 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr Confidential Company

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